the process

We believe a brand identity is so much more than just a pretty face. It’s should be rooted in a purposeful narrative and connect with your audience in a way that feels authentic. This all starts with an intentional process; one that will help you clarify your message and solidify a strong brand that keeps ‘em coming back for more.

A GLIMPSE INTO THE

branding process

  • To start things off we’ll hop on a call so we can get to know each other a bit. We’ll chat through your business, your goals, and your design needs, and I will walk you through the collaborative process. Every project and client is different so after listening and learning about your specific needs, I will put together a custom proposal for you.

  • Once we decide we are a good fit, I will send over an in-depth questionnaire meant to help us get to the core of your brand’s identity and serve as a guide as we move through the process. We will set up a call to go through your answers and discuss any additional questions either of us may have. I will use your answers along with my own reseach to put together a strategy document for how best to attract your ideal customer, along with a design board to help establish the overall look and feel.

  • Once we have a strategic foundation for your brand, we will dive into the design concepts to bring your brand identity to life. I will present logos, sub-marks, colors, fonts, etc. during this phase. We’ll work through refining the designs over 3 rounds of revisions, all the while using the strategy document we created as our guide.

  • Should you want any assets beyond your visual identity, such as print and digital marketing materials, a website, etc., we will carry your branding over to these elements.

  • Once everything is approved and finalized, you will recieve a style guide, all of your files and fonts, and a huge high five for launching your brand!

  • "Kelly was an invaluable partner in developing our brand identity. She provided us with a framework that enabled us to extract our best ideas in a format that would allow us to collaborate on the best path forward. Her professionalism, attention to detail, and commitment to quality are what sets her work apart. We couldn't be happier with our brand and we owe it all to Kelly."

  • "See Level Design has been indispensable to my company for over 8 years now. Everything Kelly touches is more tasteful and innovative than we preconceive, and it’s so refreshing to be constantly delighted and have our expectations surpassed! I would recommend Sea Level design to anyone and everyone, there isn't a style we have proposed that wasn't executed brilliantly."

    TARA HEFFERNON • Lo & Behold Bar + Kitchen

  • "Kelly brings your dreams to life. She has an uncanny ability to synthesize your goals and desires into a brand that is both beautiful and functional. Kelly has the graciousness of simpler times and the tech skills of the future. One of my favorite things about working with Kelly is her ability to co-create with me. I share a vision and she helps me to create a practical tool my clients will love. She is sure to communicate and incorporate feedback throughout a bigger process like building a brand and website or smaller project of creating a form. Kelly keeps my business moving forward."

    SUSAN SCHATZ • Pure Sand Literacy

  • "Kelly handles all of my design and website needs for my three business ventures with the skill of an architect and the grace of an interior designer. From stationery, business cards, digital newsletters and ads, printed thank you cards to logos and websites, she takes care of it all. Her organizational aptitude and ability to stay on task and deadline is counter-culture to how much of a creative she is. I’m always amazed at the work she puts together and so thankful for her thoughtfulness. She really goes above and beyond to understand each brand and the story of the customers and ultimately how the design/website plays a part in that journey. I’ve referred her to so many friends across various industries and I’m always delighted by the work she puts out and if you’re reading this you would be a fool not to hire her. Now. Before she’s too booked up!"

    CAMERON INGALLS • Acacia Productions