Central Milling
SERVICES
packaging design
advertisements
CENTRAL MILLING has one of the largest selections of premium specialty flour and grains in the country with a history of over 150 years. They are the Farmer, the Miller, and the Baker working together to preserve American farmland for tomorrow while providing the highest quality flour and grains to the bakers of today. Central Milling consistently builds upon the legacy of previous generations by innovating new farming, milling, and baking techniques serving both home and commercial bakers.
Collaboration with Push Creative Co. + Jackie Nguyen
THE CHALLENGE
Central Milling was ready for a fresh look for their flagship organic line of flour and grains. With so many products it was difficult to identify what was in each bag at first glance. They needed a modern look that felt eye-catching and lent itself to the artisan quality of the products.
THE CREATIVE SOLUTION
Our team, which consisted of two graphic designers, an illustrator, and a copywriter, worked together to breathe new life into the packaging. Each product was represented by a different color and featured a botanical illustration of the type of wheat it came from. Every side of the bag was considered utilizing the space to highlight the mission of the company and the ingredients.
T-shirt design for the partnership between Central Milling and Feeding America. 100% of the proceeds from these sales were donated to our nationwide network of local food banks.
Feeding America x Central Milling
social media marketing
Design of social media and email campaigns announcing sales, workshops, and new product launches.