Recently I had the opportunity to do a little personal branding project for a very sweet New Yorker named Tavaner. She is in the process of starting a weekly email newsletter featuring recipes she's hand-selected and tested in her kitchen. The design goal was to create a logo that was clean, modern and mature, using Goop and Cereal Magazine as inspiration. 

Sign up for her newsletter and let Tavaner's Test Kitchen be you antidote to "recipe overwhelm"!